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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM15226

A STUDY OF INFLUENCE OF SOCIAL MEDIA ON DIGITAL FASHION MARKETING : A PRE AND POST COVID COMPARATIVE STUDY

Stream/Area:

-

Subject:

-

Paper ID:

10.55041/IJSREM15226

Volume:

6 |

6 |

Jun 2022

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
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10.55041/IJSREM15226

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

DRSK

Dr. Rajdeep Singh Khanuja

MSV

Ms. Swati Vyas

MS

Ms. Sakshi

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Abstract

This research paper is a detailed study on different aspects of digital fashion marketing mix, factors affecting it, a detailed comparison of 7P’s of marketing with respect to digital fashion marketing and also consumer behaviour drawn out of data and figures. The research evolves around pre and post covid changes in digital fashion marketing and how consumer buying behaviour has changed post covid. (

KEYWORDS

Digital Fashion Marketing 7Ps Consumer Behaviour)

Cite This Article

Dr. Rajdeep Singh Khanuja, Ms. Swati Vyas, Ms. Sakshi, "A STUDY OF INFLUENCE OF SOCIAL MEDIA ON DIGITAL FASHION MARKETING : A PRE AND POST COVID COMPARATIVE STUDY," International Journal of Scientific Research in Engineering and Management, vol. 6, no. 6, Jun 2022. https://doi.org/10.55041/IJSREM15226

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Publication Date

6/29/2022

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Double-Blind Peer Review

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The authors declare no conflict of interest related to this research work.

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