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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM65932
Volume:
10 |
7 |
Jul 2026
Pages:
1-7
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Commerce and management
Government city college Hyderabad
Commerce and management
Government city college Hyderabad
Commerce and management
Government city college Hyderabad
Commerce and management
Government city college Hyderabad
The Non-Banking Financial Companies (NBFCs) have emerged as a vital component of India’s financial system by providing credit and financial services to segments underserved By traditional banks. This study aims to analyze the role, growth, and customer perception of NBFCs with special reference to Bajaj Finance Limited. The objectives of the study are to understand the functions and importance of NBFCs, Examine the growth and services offered by Bajaj Finance, and assess customer Satisfaction and awareness levels regarding its products. The study is based on both primary data collected through a structured questionnaire from 80 respondents in Hyderabad, and secondary data from journals, annual reports, and websites. The findings reveal that Bajaj Finance has strong brand awareness and plays a significant Role in consumer durable financing. 80% of respondents are aware of Bajaj Finance, and 77% have availed loans from it, mainly for consumer durables. The study also shows that 72% of customers are satisfied with Bajaj Finance services, and trust is the major reason For choosing it over banks and other NBFCs.In conclusion, NBFCs like Bajaj Finance are bridging the credit gap in India through quick service, flexible EMI options, and customer- centric schemes. The study suggests that Bajaj Finance can further strengthen its position by expanding digital services and improving Grievance redressal to maintain long-term customer trust.
KEYWORDS
The study “A Study of NBFC with Reference to Bajaj Finance” concludes that Non-Banking Financial Companies (NBFCs) play a significant role in the Indian financial system by providing credit and financial services to individuals, businesses, and underserved sectors. They complement the banking system by improving financial inclusion and supporting economic development. The findings reveal that Bajaj Finance has emerged as one of India’s leading NBFCs due to its strong financial performance, customer-centric approach, innovative digital lending solutions, and diversified portfolio of financial products. The company has successfully maintained consistent growth in revenue, profitability, and customer base while adapting to changing market conditions and regulatory requirements. The study also shows that customers are generally satisfied with the services offered by Bajaj Finance because of its quick loan processing, transparent procedures, flexible repayment options, and effective customer support. However, increasing competition from banks and fintech companies, along with regulatory changes and credit risks, remain key challenges that require continuous innovation and efficient risk management. Overall, Bajaj Finance has made a significant contribution to the growth of the NBFC sector and India’s financial ecosystem. Continued technological innovation, customer-focused services, and sound financial management will help the company sustain its competitive position and achieve long-term growth.
1. Reserve Bank of India. (2024). Report on Trend and Progress of Banking in India. 2. Bajaj Finance. (2024–25). Annual Report 2024–25. 3. Ministry of Finance. Economic Survey of India (Latest Edition). 4. National Stock Exchange of India. Company filings and financial information. 5. Bombay Stock Exchange. Company disclosures and annual financial statements. 6. Mishkin, F. S. (2021). The Economics of Money, Banking and Financial Markets. Pearson Education. 7. Khan, M. Y., & Jain, P. K. (2022). Financial Management. McGraw Hill Education. 8. Various research articles from peer-reviewed journals on NBFCs, financial inclusion, and Bajaj Finance.
Publication Date
7/8/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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