A STUDY OF PROMOTIONAL STRATEGIES WITH REFERENCE TO KARNATAKA SOAP AND DETERGENTS LIMITED (KSDL)

A STUDY OF PROMOTIONAL STRATEGIES WITH REFERENCE TO KARNATAKA SOAP AND DETERGENTS LIMITED (KSDL)

Ayesha Khanum

Student

Mount Carmel College, Autonomous

ABSTRACT

Companies utilize promotional strategy as a tool to market, promote, and sell their products. A corporation decides on its marketing strategy depending on a variety of variables, including the type of product, marketing budget, target market, etc.It is important to elevate product focus so that you can enhance sales. As comparison to the marketing budget, a good promotional plan generates more revenue. For any business, marketing is crucial for any product or service. The reason is that individuals would only learn about the product through promotion. They only think about buying a thing after learning more about it. "Karnataka soaps and Detergents Limited (KSDL), a successor to the authorities cleaning soap factory, that's one of the most desirable factories most of the Indian cleaning soap industries” The Mysore sandal soap is made from sandalwood and its oil, which is sourced from Karnataka. Sandalwood oil is renowned as "LIQUID GOLD" and is the fragrance ambassador of India.  The export of sandalwood to the West fell off after World War I. It cast a gloomy pall over commerce and trading throughout India. The Maharaja of Mysore turned his threat into an opportunity by sowing the budding seats of KSDL on the outskirts of Kati Forest, near Bangalore in 1918. The project to shape with engineering, skills and expertise of top-level team with the inspection of the Diwan of Mysore Late Sir M Visvesvaraya and with the service of scientist Late Sir SG Shastri and Professor Watson.