A STUDY OF RETAIL INDUSTRY IN INDIA AFTER COVID-19

After the impact of COVID-19 on the Indian retail sector, the sector has undergone a new era and attracted a large number of international businesses. The fifth-largest retail industry worldwide is in India. Since the previous ten years, there has been a significant change in the Indian retail market, particularly in the unorganised retail sector. The retail sector in India has adapted to contemporary retail trends and technologies. The retail business is rapidly increasing in India as the country’s retail market has risen in size. But there were many challenges to overcome after COVID-19’s influence on the Indian retail industry before this rising trend. The government’s support for the retail industry recovery and the necessity for the policy initiative are likely to further the sector’s expansion. The COVID-19 has a substantial influence on the retail industry, and the sector’s recovery will vary. This essay will analyse the present state of the Indian retail market, its prospects and difficulties, as well as any new trends that have emerged in the industry after COVID-19.