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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM19098
Volume:
7 |
4 |
Apr 2023
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Social media has rapidly increased in relevance and popularity. People can now converse using it in both their personal and business life. Many firms currently utilize social networking as a tool for marketing. The effectiveness of social media as a marketing tool was examined in this article. Analyzed and gathered are the benefits and drawbacks of using social media and traditional media for marketing. The ever-expanding social media industryâs potential benefits for small business startups were also examined in this paper.
KEYWORDS
Publication Date
5/14/2023
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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