A STUDY OF STARTUP POLICY IN INDIA

India accounts for four percent of global GDP today. Startup India is the flagship initiative of the Government amidst fanfare and euphoria. The strategies of the Central Government takes into account the collective aspirations and enterprise of the risk taking Indian. The success of the Silicon Valley startups has many indomitable and resolute Indians in the heart of it. India aspires to contribute to 15-20 percent global GDP. It happens when Startup movement attains critical mass. This research paper revolves around the concept of Start-up India Campaign which was started on 15th august, 2015. The basic purpose of this article is to put some light on the challenges to be countered and opportunities to be capitalised upon by the start-ups entrepreneurs and the initiative taken by the Indian govt. The start-ups are the kind of companies which are innovative in their course of development, analysis, evaluation, research for the target segment. In this paper various govt. policies, plans, schemes, startup life cycle,financial and operational strategies related to start-ups will be discussed. Startup is one of the scorching events this era which everyone is talking about. This campaign is particularly based on enhancing the bank financing for the start-ups to encourage the entrepreneurship andcreating skilled job availability towards the strengthening of economy at large.