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© 2026 IJSREM – International Journal of Scientific Research in Engineering and Management. This is an open-access journal. Articles are published under the Creative Commons Attribution (CC BY 4.0) License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM67484

A study on Administrative practices ,HR functions and Marketing activities

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM67484

Volume:

10 |

9 |

Sep 2026

Pages:

1-6

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM67484

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

H

Harshini.G

School of management studies , vels institute of science technology and advanced studies

Vels Institute of Science, Technology & Advanced Studies (VISTAS)

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D

Dr.G.madhumita

School of management studies , vels institute of science technology and advanced studies

Vels Institute of Science, Technology & Advanced Studies (VISTAS)

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SSA

Shakthi Sri A

School of management studies , vels institute of science technology and advanced studies

Vels Institute of Science, Technology & Advanced Studies (VISTAS)

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Abstract

Administration, Human Resource Management (HRM), and Marketing are some of the key functional areas which help achieve organizational effectiveness and sustainability. In this paper, administrative practices, HR functions, and marketing processes followed by Kuberan Explosives & Co. have been studied. Employee perspectives on administrative efficiency, recruitment, training, performance appraisal, employee satisfaction, marketing activities oriented towards the customers, and the performance of the organization in general have been taken into account. The study has used descriptive research method, and data has been collected using a structured questionnaire. The current report has documented 105 valid responses. Data has been analyzed using percentage analysis, descriptive statistics, reliability analysis, Chi-Square, ANOVA, and correlation analysis. The questionnaire has shown to be highly reliable as it has a Cronbach’s Alpha value of 0.939. From the findings, it can be seen that administration practices, effective HR strategies, employee assistance, customer opinions, and marketing activities are some of the key factors which impact the organizational performance.

KEYWORDS

Administrative Practices; Human Resource Management; Marketing Activities; Employee Satisfaction; Organizational Performance; Customer Satisfaction.

Cite This Article

Harshini.G, Dr.G.madhumita, Shakthi Sri A, "A study on Administrative practices ,HR functions and Marketing activities," International Journal of Scientific Research in Engineering and Management, vol. 10, no. 9, pp. 1-6, Sep 2026. https://doi.org/10.55041/IJSREM67484

Full Article/Conclusion

A Study on Administrative Practices, Human Resource Functions and Marketing Activities" is a study that analyzes the perceptions of employees towards administration, human resource functions, employee satisfaction, marketing activities, and organizational performance. According to the results, administration and human resource functions are essential for establishing a positive organizational environment. Efficient human resource functions have a positive effect on the level of job satisfaction among employees, and efficient administration has a positive impact on the level of administrative support. Customer feedback, promotional activities, and digital marketing are examples of marketing activities that contribute to good customer relations and organizational competitiveness. In summary, administration, human resources, and marketing are linked functional areas. The continuous improvement, development of employees, efficient communication, customer orientation, and innovative marketing practices can help an organization grow and perform well.

References

·        Aswathappa, K. (2023). Human Resource Management: Text and Cases. McGraw Hill Education. ·        Gupta, C. B. (2022). Human Resource Management. Sultan Chand & Sons. ·        Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing Management. Pearson Education. ·        Robbins, S. P., & Coulter, M. (2023). Management. Pearson Education. ·        Koontz, H., Weihrich, H., & Cannice, M. V. (2022). Essentials of Management. McGraw Hill Education. ·        Dessler, G. (2023). Human Resource Management. Pearson Education. ·        Armstrong, M. (2022). Armstrong's Handbook of Human Resource Management Practice. Kogan Page. ·        Bovee, C. L., & Thill, J. V. (2022). Business Communication Today. Pearson Education. ·        International Journal of Human Resource Management. ·        Journal of Marketing Research. ·        International Journal of Business and Management. ·        Asian Journal of Management Research.

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Publication Date

9/25/2026

Peer Review Type

Double-Blind Peer Review

Review Rounds: 2

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1

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2

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5

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The authors declare no conflict of interest related to this research work.

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