A Study on Adoption of Digital Technologies by the MSMEs.

Purpose: This study examines digital technology adoption among Indian Micro, Small, and Medium Enterprises (MSMEs), exploring linkages with organizational characteristics, adoption patterns, methods, and impediments to inform policy and enhance competitiveness. Methodology: Using a sample of 201 MSMEs, crosstabulation analyses were conducted in SPSS to assess relationships between Type of Enterprise, Type of Industry, Years in Operation, and Use of Digital Technology Tools, alongside Most Useful Platform and How Receive Customer Orders. Findings: Near-universal adoption (98.0%) was observed, with 100% of Micro, 98.6% of Small, and 94.4% of medium enterprises using digital tools. Industry distribution was diverse across enterprise sizes. Customer orders primarily used Offline (81.4%) and WhatsApp/social media (46.4%) channels, with platforms like Google Business Profile and Instagram dominant, while LinkedIn and E-Commerce platforms showed varied methods (e.g., 73.3% E-Commerce). Medium enterprises’ slightly lower adoption (94.4%) suggests barriers like cost or complexity. Originality: This study highlights MSMEs’ digital resilience, emphasizing accessible platforms and size-specific adoption patterns. It recommends targeted support for medium enterprises and future research on specific tools and challenges using larger samples to address data gaps and enhance digital transformation strategies.