A Study on Affiliate Marketing in India

Modern affiliate marketing networks offer a framework for bringing together businesses looking for clients and independent marketers (affiliates) looking for income. To determine which affiliate should be paid a commission at checkout, this strategy relies on web cookies. Scammers exploit this money to their advantage by “stuffing” their own cookies into a user’s browser. This study offers a measurement-based description of cookie-stuffing fraud in affiliate marketing online. In order to gather information from the millions of crawled domains that we anticipate would be targeted by dishonest affiliates, we employ a specially developed Chrome extension called Offtrack to detect affiliate cookies. Despite some notable historical precedents, we discovered that cookie-stuffing fraud was generally uncommon in our data set. However, we determine which categories of fraud to target based on the types of fraud we.