A Study on Aligning Talent Acquisition and Employer Branding in Casgrand,Chennai

A Study on Aligning Talent Acquisition and Employer Branding in Casgrand,Chennai

Author 1: Ms.L.MARIA JEYANTHI, Department of Management Studies, Manakula Vinayagar Institute of Technology,Puducherry, India. marialawrance2003@gmail.com

Author 2: Mr.S.Vasanthan, Assistant Professor, Department of Management Studies, Manakula Vinayagar Institute of Technology,Puducherry, India.vasanthanmba@mvit.edu.in

ABSTRACT

This study explores how aligning employer branding with talent acquisition strategies can enhance hiring efficiency, improve the candidate experience, and boost employee satisfaction. Focusing on Casagrand Builders, a leading real estate company in Chennai, the research provides strategic insights into synchronizing these two HR functions with organizational goals. The study assesses how their alignment affects recruitment outcomes, inclusivity, and job satisfaction, as well as the overall efficiency of the hiring process. Utilizing a mixed-methods research design, data were collected from 113 employees via structured surveys and focus group discussions. Analytical tools such as percentage analysis, chi-square tests, and ANOVA were applied. The findings highlight the importance of integrating employer branding with talent acquisition to foster a strong organizational image and improve HR effectiveness.

KEYWORDS:

Talent acquisition,employer branding,recruitment strategy, candidate experience, employee satisfaction, diversity and inclusion, work-life balance, human resource strategy.