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Stream/Area:
-
Subject:
-
Paper ID:
10.55041/IJSREM24201
Volume:
7 |
6 |
Jun 2023
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
The aim is to understand the practices of ambush marketing and also to understand the mindset of the consumers and their intention toward the company. The overview regarding the various factors that plays important role in consumer’s intention. In this research, the exploratory method or consumer survey method is used. The reason to use the exploratory method is that it helps to develop concepts more clearly. The instrument used for the study is questionnaire. The purpose of designing the questionnaire is to gather the information as much as possible from the respondents. The sample size taken for this survey was 200 (Delhi NCR). For analysis of the project percentage analysis with the help of statistical tools (pie chart, bar graph) by using MS Excel. Based on the data analysis and interpretation, conclusions and suggestions are given.
KEYWORDS
Publication Date
6/29/2023
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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No funding information available for this research.
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