A Study on Analysis of Spending Habits of College Students on Food and Dietary Supplements in Higher Education

A Study on Analysis of Spending Habits of College Students on Food and Dietary Supplements in Higher Education

Ms Jaspreet Kaur1, Adjepong Edmund Kofi 2

MBA Student, Mittal School of Business, Lovely Professional University, Phagwara,

India1

MBA Student, Mittal School of Business, Lovely Professional University, Phagwara,

India2

ABSTRACT:
The current study outlines the methodology adopted for the current investigation on the area of analysis of Spending Habits of College Students on Food and Dietary Supplements in Higher Education. The study primarily focuses on understanding (1) to determine the average monthly expenditure of college students on food and dietary supplements, categorized by income level, and (2) to analyze the relationship between health consciousness (as measured by frequency of Exercise or nutritional awareness) and the amount spent on dietary supplements among college students. To achieve these objectives, data was collected through employee surveys across diverse organizations in Punjab and Haryana using a Google Docs questionnaire. The study employed a descriptive research methodology, which focuses on detailing the characteristics of a population without delving into causal explanations. The population was limited to employees from banking and educational sectors, with individual workers serving as sampling units. A non-probability sampling technique was utilized due to unequal opportunities for respondent selection, ensuring that participants were actively engaged in functional roles within their organizations. Data was gathered from both primary sources and secondary sources. Statistical analysis was conducted using the percentage method to interpret the findings effectively. This structured approach provides valuable insights into ethical practices in digital marketing while highlighting customer perceptions and relevant parameters within this domain.

Keywords: Spending Habits, Food and Dietary Supplements, Percentage method