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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM31540

A Study on Analyzing the Influence of Augmented Reality on Modern Shopping Experiences

Stream/Area:

-

Subject:

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Paper ID:

IJSREM31540

Volume:

8 |

4 |

Apr 2024

Pages:

Publication Frequency:

Monthly (12 issues per year)

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Not assigned

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

AG

AYUSH GARG

SB

SIMRAN B.DEO

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Abstract

Technology is becoming a critical factor in determining how customers engage with companies and make decisions about what to buy in today’s quickly changing retail environment. One such technology that has gained popularity in the retail industry is augmented reality (AR). Augmented Reality (AR) combines digital and physical components to provide customers with a more immersive product experience before they buy. The purpose of this study is to examine how augmented reality affects contemporary shopping experiences and how customer behaviour, perceptions, and ultimately decision-making are impacted by this cutting-edge technology.

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Cite This Article

AYUSH GARG, SIMRAN B.DEO, "A Study on Analyzing the Influence of Augmented Reality on Modern Shopping Experiences," International Journal of Scientific Research in Engineering and Management, vol. 8, no. 4, Apr 2024.

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12/31/45410

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