A Study on Analyzing the Influence of Augmented Reality on Modern Shopping Experiences
AYUSH GARG , SIMRAN B.DEO
Under the guidance of Mr. Arshad Ali Siddiqui
B.Com (Hons.) IAF
School of Finance & Commerce
GALGOTIAS UNIVERSITY
Chapter I
INTRODUCTION
Technology is becoming a critical factor in determining how customers engage with companies and make decisions about what to buy in today's quickly changing retail environment. One such technology that has gained popularity in the retail industry is augmented reality (AR). Augmented Reality (AR) combines digital and physical components to provide customers with a more immersive product experience before they buy. The purpose of this study is to examine how augmented reality affects contemporary shopping experiences and how customer behaviour, perceptions, and ultimately decision-making are impacted by this cutting-edge technology.
Retailers may obtain significant insights into refining their strategies and fostering more customized and engaging relationships with their consumers by analyzing the ways in which augmented reality (AR) improves the shopping experience.
Customers may interact with items in a novel way with augmented reality, making their shopping experience more customized and interactive. Customers can see how a product will appear and fit in their own area with the use of augmented reality (AR) technology, which helps them make better educated purchases. With the option to visually try on clothing, view furniture placement in their house, and experiment with different cosmetics tones, customers may enjoy a more positive buying experience and experience fewer returns.
Furthermore, when customers examine things in fresh and creative ways, augmented reality (AR) may thrill and excite them. Increased brand loyalty and a deeper emotional bond with the brand may result from this. Through the integration of augmented reality (AR) into their marketing and sales tactics, businesses may set themselves apart from their rivals and draw in tech-savvy customers seeking a more immersive shopping encounter.
Additionally, the information gathered from users' interactions with augmented reality technology might offer insightful information on the preferences and behavior of users. By using this data, retailers may better cater their product offers and marketing tactics to the requirements and preferences of their target market.
All things considered, augmented reality has the power to completely change how customers engage with companies and make purchases. Retailers can create more immersive, customized, and engaging shopping experiences that increase consumer happiness and loyalty by utilizing AR technology.
