Loading article...
Loading article...
Stream/Area:
-
Subject:
-
Paper ID:
IJSREM15735
Volume:
6 |
7 |
Jul 2022
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Artificial Intelligence (AI) and Machine Learning (ML) have revolutionized the field of marketing, enabling businesses to gain deeper insights into customer behavior, personalize their offerings, and optimize marketing strategies. This study aims to investigate the applications and impact of AI and ML in marketing, focusing on how these technologies enhance marketing strategies, enable personalized experiences, and drive customer engagement. Artificial Intelligence (AI) and Machine Learning (ML) have emerged as trans-formative technologies with wide-ranging applications across various sectors. This study aims to provide a comprehensive analysis of AI and ML, exploring their advancements, applications, and implications. By examining the current state of AI and ML technologies, this study aims to shed light on their potential benefits and challenges.
KEYWORDS
Publication Date
6/9/2023
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
Documents
Article Views
0
Total views since publication
PDF Downloads
0
Total downloads since publication
Geographic Reach
5
Digital Preservation: This article is permanently archived on Zenodo and complies with all data preservation standards across major indexing platforms.
Plagiarism Screening
This manuscript has been checked for plagiarism using TurnitinPlagiarismChecker software.
Conflict of Interest
The authors declare no conflict of interest related to this research work.
Funding Information
No funding information available for this research.
Related research in the same subject area
Loading similar articles...