A Study on Awareness and Adoption of Mutual Funds Among Young Investors

This study examined the awareness and adoption of mutual funds among 150 young respondents. While awareness of the term is close to universal, the depth of understanding varies, and that variation is associated with investment likelihood – the more one knows, the more likely one is to invest. Gender and income are not linked to awareness, and similar patterns emerge across demographic categories, suggesting that awareness-building efforts do not need to be differentiated by gender or income. The combination of perceived risk, return expectation, and digital convenience does not explain investment intention; future research should explore other variables such as trust, peer norms, and goal-setting in the context of the Theory of Planned Behaviour. The study is limited by the convenience sample, self-reported data, and the low internal consistency of the adoption-factor scale used. The dataset analysed is synthetic, and the quantitative results are indicative; future studies can use a larger real-world survey, employ longitudinal designs, and compare states.

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