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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM20711

A STUDY ON AWARENESS, BUYING BEHAVIOUR AND SATISFACTION OF ECO – FRIENDLY PRODUCTS WITH SPECIAL REFERENCE TO PALLADAM TALUK

Stream/Area:

-

Subject:

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Paper ID:

IJSREM20711

Volume:

7 |

5 |

May 2023

Pages:

Publication Frequency:

Monthly (12 issues per year)

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Not assigned

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

DMP

Dr. M. PRAKASH

MGVB

Ms. GOWTHIGA VARSHINI B

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Abstract

The Aim of this project is to focus on the Awareness, Buying behaviour and Satisfaction of consumers. Environmental protections and sustainable products are made for those products which are good for health and safe for environment. The project will begin with review of the existing literature on Eco – friendly products, including their definitions, benefits, advantages, disadvantages and categories of Eco – friendly products. This will be followed by buying behaviour to identify the growth of Eco – friendly products in palladam taluk. This project also examines the level of satisfaction of eco – friendly products. The findings of the project is the companies should focus in manufacturing cost, advertising and sales promotion activities towards the eco-friendly products. Ultimately, the project will contribute to better understanding of eco-friendly products.

KEYWORDS

Eco-friendly products Consumer Buying Behaviour Satisfaction Palladam Recycle.

Cite This Article

Dr. M. PRAKASH, Ms. GOWTHIGA VARSHINI B, "A STUDY ON AWARENESS, BUYING BEHAVIOUR AND SATISFACTION OF ECO – FRIENDLY PRODUCTS WITH SPECIAL REFERENCE TO PALLADAM TALUK," International Journal of Scientific Research in Engineering and Management, vol. 7, no. 5, May 2023.

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Publication Date

10/4/2023

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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