A Study on Behaviour and Awareness about Mobile Banking in Wanaparthy District

This study explores the mobile banking behaviours and understanding of young people in Wanaparthy District, Telangana State. An empirical research design was employed, utilizing a survey technique to gather data from the target population through convenience sampling. The collected data underwent analyses such as percentage analysis, correlation analysis, factor analysis, and multiple regression analysis using SPSS and other relevant statistical tools. The findings revealed that mobile banking usage intention is primarily influenced by five independent factors, ranked in order of dominance: Convenience, Benefits, Deliberation, Safety, and Trust. Among these, occupation and the primary source of information about mobile banking services were found to have the most significant impact on usage intention.