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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM34436

A STUDY ON BRAND AWARENESS AND CUSTOMER PREFERENCES TOWARDS NYKAA PRODUCTS

Stream/Area:

-

Subject:

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Paper ID:

IJSREM34436

Volume:

8 |

5 |

May 2024

Pages:

Publication Frequency:

Monthly (12 issues per year)

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Not assigned

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

SS

SHIWANI SAHU

DGSK

Dr. G. SATISH KUMAR

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Abstract

This study investigates the relationship between brand awareness and customer preferences towards Nykaa products, a prominent player in the beauty and cosmetics industry in India. The beauty industry has witnessed significant growth in recent years, with consumers becoming more discerning and brand-conscious. Nykaa, a leading online beauty retailer, has rapidly expanded its product range and market presence, making it an intriguing case for analysis.

KEYWORDS

Brand awareness Customer preferences Nykaa Beauty industry Consumer behavior Marketing strategies.

Cite This Article

SHIWANI SAHU, Dr. G. SATISH KUMAR, "A STUDY ON BRAND AWARENESS AND CUSTOMER PREFERENCES TOWARDS NYKAA PRODUCTS," International Journal of Scientific Research in Engineering and Management, vol. 8, no. 5, May 2024.

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12/31/45435

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