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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM59197

A Study on Brand Loyalty of Bajaj Life Insurance at Anantapur

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM59197

Volume:

10 |

4 |

April 2026

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM59197

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

GHM1

G. H. Manasa 1

DPJRR

Dr. P. Jaya Rami Reddy²

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Abstract

This paper presents a study on brand loyalty among customers of Bajaj Life Insurance at Anantapur. Brand loyalty refers to a customer’s tendency to consistently prefer and repurchase a particular brand over competing alternatives. In the life insurance sector, loyalty is driven by trust, service quality, claim settlement efficiency, and long-term relationship management. This study aims to identify the key factors influencing brand loyalty, measure the level of loyalty among customers, and provide suggestions for strengthening customer relationships at Bajaj Life Insurance, Anantapur.

KEYWORDS

Brand loyalty Customer satisfaction Trust Service quality Bajaj Life Insurance.

Cite This Article

G. H. Manasa 1, Dr. P. Jaya Rami Reddy², "A Study on Brand Loyalty of Bajaj Life Insurance at Anantapur," International Journal of Scientific Research in Engineering and Management, vol. 10, no. 4, April 2026. https://doi.org/10.55041/IJSREM59197

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Publication Date

5/3/2026

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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