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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM32170

A STUDY ON BRAND MANAGEMENT WITH SPECIAL REFERENCE TO HINDUSTAN TRADING CORPORATION

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-

Subject:

-

Paper ID:

IJSREM32170

Volume:

8 |

4 |

Apr 2024

Pages:

Publication Frequency:

Monthly (12 issues per year)

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Not assigned

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

PKP

Pravin Kumar P

D

Dr.B.Bhavya

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Abstract

This study has been undertaken to investigate the determinants of stock returns in Karachi Stock Exchange (KSE) using two assets pricing models the classical Capital Asset Pricing Model and Arbitrage Pricing Theory model. To test the CAPM market return is used and macroeconomic variables are used to test the APT. The macroeconomic variables include inflation, oil prices, interest rate and exchange rate. For the very purpose monthly time series data has been arranged from Jan 2010 to Dec 2014. The analytical framework contains.

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Cite This Article

Pravin Kumar P, Dr.B.Bhavya, "A STUDY ON BRAND MANAGEMENT WITH SPECIAL REFERENCE TO HINDUSTAN TRADING CORPORATION," International Journal of Scientific Research in Engineering and Management, vol. 8, no. 4, Apr 2024.

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12/31/45784

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