A Study on Buyer Satisfaction Levels in the Automotive Sector in Mysuru

A Study on Buyer Satisfaction Levels in the Automotive Sector in Mysuru

Prakash V1, Reena Williams2

1PG Student, Department of Management Studies, Vidya Vikas Institute of Engineering & Technology, Mysuru.

2Professor, Department of Management Studies, Vidya Vikas Institute of Engineering & Technology, Mysuru.

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Abstract -The study aims to address challenges in enhancing buyer satisfaction levels within an automotive dealership. Despite continuous efforts, several issues need to be addressed to improve the overall customer experience. The necessity for this study arises from the need to help consumers make informed brand choices, encourage decision-making, and ultimately boost conversion rates and market share. The primary objectives of this study are to examine buyer satisfaction, gauge client comfort and convenience, analyze feedback on pricing structure and response time, assess perceptions of safety, comfort, and politeness, and determine preferences and satisfaction levels with various aspects of the dealership. The study also explores the impact of customer perceptions and preferences on service delivery and quality. By examining consumer satisfaction, this research seeks to provide insights and enhance understanding of the functional aspects of the dealership's operations.

Key Words: Buyer Satisfaction, Customer Experience,   Automotive Dealership, Consumer Preferences