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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM65972
Volume:
10 |
7 |
Jul 2026
Pages:
1-6
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Department of Commerce
Department of Commerce, Kuvempu University, P G Centre, Kadur.
Department of Commerce
Department of Commerce, Kuvempu University, P G Centre, Kadur.
Department of Commerce
Department of Commerce, Kuvempu University, P G Centre, Kadur.
Department of Commerce
Department of Commerce, Kuvempu University, P G Centre, Kadur.
Infrastructure development has brought a drastic transformation and fluctuation in the ecosystem which led to the priority towards environmental protection practices. Environmental protection has been given highest priority by the government to avoid occurring disasters due to lack of conservation practices and due to higher focus towards infrastructure development. However, the present study has been undertaken to analyze buying behaviour of Gen Z towards green products. The study focuses towards analyzing buying behaviour of Gen Z towards green products, to study the factors influencing green product purchase by Gen Z, to study the satisfaction level of Gen Z towards usage of green products. The data for the present study has been collected by meeting 100 gen Z consumers buying green products. The study area is confined to Kadur taluk. From the present study it can be suggested that campaigns must be conducted to create awareness and benefits about the usage of green products.
KEYWORDS
Environmental conservation must be given high priority by the manufacturers by providing unique products with unique benefits and are degradable and renewable. The present study has been undertaken to analyze buying behaviour of Gen Z towards green products. The study focuses towards analyzing buying behaviour of Gen Z towards green products, to study the factors influencing green product purchase by Gen Z, to study the satisfaction level of Gen Z towards usage of green products. Awareness programs and promotional campaigns must be held to create awareness about paper bags, handicraft items and clay products the sale of among Geen Z consumers so their buying patterns can be progressed. Advertisement strategies need to be advanced by providing advertisements in social media and television so that it can reach most of the people in short duration.
Ø Dr. Shwetha Kumar A Study On “Determining Factors Influencing Consumers Purchase Decision For Green Products An Analytical Study Of Delhi”. European Journal Of Theoretical And Applied Sciences, Issn 2786-7447, Volume 02, Issue 2024. Ø Sidhi Verma A Study On “Precursors Of Green Purchase Behaviour”. Think India Journal, Issn: 0971-1260, Volume 22, Issue 10-November-2019. Ø Vishal Guptha A Study On “Green Purchase Intention: Impact Of Subjective Norms And Perceived Behavioural Control”. Journal Of Commerce And Management, Pp- 116-134, Volume 8(1), Issue Jan 2021. Ø Roshan David Pereira And Michael Sammanasu Joseph “A Study On The Factors Influencing The Purchasing Behaviour For Green Products Among Young Costumers In India”. Journal Of Management And Entrepreneurship, Pp-105-117, Volume 18(1), Issue 2024. Ø Anitha Acharya A Study On “Factors Behind Discussion To Green Products Among Young Customers: A Qualitative Study”. The Qualitative Report, Issn: 3197-3214, Volume 24(12), Issue December 24 2019. Ø Vishal Guptha A Study On “Indian Green Generation: A Study Of Attitude Towards Green Products Among Young Millennial Form India”. International Journal Of Marketing And Business Communication, Volume 07, Issue 2 April 2018. Ø H. Edy Mahfudz And Rizka Zulfikar A Study On “Factors That Most Considered In Determining The Green Trust And Green Buying Interest”. International Journal Of Educational, Research & Social Sciences, Issn:2774-5406, Issue 2022. Ø Thi Kim Chi Nguyen And Minh Nguyen A Study On “Factors Affecting Intention To Purchase Green Products In Vietnam”. Journal Of Asian Finance, Economics And Business, Issn: 2288-4645, Volume 07, Issue 2020. Ø Joao M. Lopes And Micaela Pincha A Study “From Green Hype To Green Habits: Understanding The Factors That Influence Young Consumers Green Purchasing Decisions”. Journal Of Business Strategy And Environment, Volume 1(13), Issue 2023.
Publication Date
7/9/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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