A Study on Comparative Analysis on Brand Storytelling of Cinthol and Dove in Indian Market

A Study on Comparative Analysis on Brand Storytelling of Cinthol and Dove in Indian Market

Author: Dr. Kiran Nangre

Co-Author: Sandesh Suresh Awale

Co-Author: Alwin Joe Paulose

Abstract

Storytelling has emerged as a potent tool for brands to forge emotional connections with consumers. This research paper examines the storytelling strategies employed by two leading personal care brands, Cinthol and Dove, and their impact on brand perception and consumer engagement. The study delves into the distinct narratives crafted by these brands, exploring their thematic focus, emotional resonance, and alignment with target audiences. Through qualitative and quantitative analysis, the research evaluates the effectiveness of Cinthol's adventurous and vitality-driven storytelling in capturing the spirit of younger, thrill-seeking consumers, while assessing Dove's empowering narratives centered on self-acceptance and inclusivity in resonating with diverse audiences. The paper highlights the significance of integrating core brand values into storytelling efforts and the potential to enhance consumer engagement through interactive campaigns, influencer collaborations, and user-generated content. Ultimately, the study underscores the transformative impact of compelling brand storytelling in forging emotional bonds, fostering brand loyalty, and driving long-term success in an increasingly dynamic and competitive marketplace.