A Study on Consumer Attitude towards Samsung Mobiles

Since 1983, the smartphone market has expanded rapidly. Since then, a number of large mobile phone companies have entered the market.Due to its ease, excellent camera features, ease of installing programs and, most crucially, its capacity to carry out a variety of computer functions while mobile, smartphones appear to be becoming more and more indispensable to people these days. A multitude of internal elements influence consumers’ purchasing decisions, including as their psychographics, motivations, personalities, levels of knowledge, attitudes, convictions, and feelings. Examples , external influences that might alter a person’s conduct are both subcultures and cultures. One important topic of consumer behavior study is decision-making. which consumption-related goods to invest their resources—money, time, and energy. It’s critical to consider what buyers decide.