A STUDY ON CONSUMER BEHAVIOUR OF TEENAGERS

Consumer behavior is a critical aspect of marketing and business strategy, and understanding the purchasing habits of teenagers is essential for companies targeting this demographic. This study explores the various factors influencing teenage consumer behavior, including social media, peer influence, brand perception, and digital trends. Through literature review and survey analysis, this paper identifies key behavioral patterns, preferences, and purchasing motivations among teenagers. Findings suggest that teenagers are highly influenced by digital platforms, brand endorsements, and peer recommendations. The research concludes with strategic insights for businesses to effectively engage with this consumer segment.