A STUDY ON CONSUMER BUYING BEHAVIOR AND QUICK COMMERCE PLATFORMS IN CHENNAI

Quick commerce has emerged as a transformative trend in urban retail by offering rapid delivery of essential goods. This study examines consumer preferences and the impact of quick commerce on purchasing behaviour in Chennai. Primary data was collected from respondents using a structured questionnaire. The analysis was conducted using percentage and mean score methods to identify key patterns. The findings indicate that factors such as ease of app usage, pricing, and delivery efficiency influence consumer decisions. The study also reveals that quick commerce encourages frequent, low-value purchases while coexisting with traditional retail formats. The results highlight the growing importance of convenience-driven consumption in shaping modern consumer behaviour.