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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM31677

A STUDY ON CONSUMER BUYING BEHAVIOR TOWARDS SOFT DRINKS: A CASE STUDY IN BANGALORE

Stream/Area:

-

Subject:

-

Paper ID:

10.55041/IJSREM31677

Volume:

8 |

4 |

Apr 2024

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM31677

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

DSB

Dr. Salma Begum

MSY

Mr. Sai Yashin

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Abstract

The rapid growth of e-commerce has transformed consumer shopping behavior. This study investigates consumer preferences, challenges, and satisfaction levels in online shopping, focusing on socio-economic factors influencing decision-making. Conducted in Tiruppur District, the study employs primary and secondary data collection methods, utilizing a structured questionnaire. Findings provide insights into consumer attitudes, preferred online platforms, purchasing patterns, and key factors affecting satisfaction. The research highlights major challenges faced by online shoppers and suggests strategies for improving e-commerce experiences.

KEYWORDS

Online Shopping Consumer Behavior Satisfaction level Tiruppur District.

Cite This Article

Dr. Salma Begum, Mr. Sai Yashin, "A STUDY ON CONSUMER BUYING BEHAVIOR TOWARDS SOFT DRINKS: A CASE STUDY IN BANGALORE," International Journal of Scientific Research in Engineering and Management, vol. 8, no. 4, Apr 2024. https://doi.org/10.55041/IJSREM31677

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12/31/45760

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