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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM23612

A STUDY ON CONSUMER INTENTION TOWARDS ONLINE PURCHASE OF COSMETIC PRODUCTS

Stream/Area:

-

Subject:

-

Paper ID:

10.55041/IJSREM23612

Volume:

7 |

6 |

Jun 2023

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
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Not assigned

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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D

Dr.S.P.Depikaa

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Abstract

Nowadays, shopping online has become an essential activity for the whole world. Cosmetics have now started selling online. Trends are changing, a few years back none would consider purchasing cosmetics online as it is considered necessary to try out such products in person to judge the color, texture etc., but now, a lot of websites solely depend on online portals to sell cosmetics. The present study is undertaken to analyze consumer intention towards online purchase of cosmetic products. A survey of 150 respondents was selected using convenience sampling and analyzed using various functions of SPSS. A questionnaire was developed and was administered to 150 employees. The results shows that pricing, advertisements and discounts influence the purchase behavior of consumers while purchasing cosmetics online.

KEYWORDS

Cosmetics Discounts Online Shopping Pricing Advertising.

Cite This Article

Dr.S.P.Depikaa, "A STUDY ON CONSUMER INTENTION TOWARDS ONLINE PURCHASE OF COSMETIC PRODUCTS," International Journal of Scientific Research in Engineering and Management, vol. 7, no. 6, Jun 2023. https://doi.org/10.55041/IJSREM23612

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Publication Date

6/14/2023

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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