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© 2026 IJSREM – International Journal of Scientific Research in Engineering and Management. This is an open-access journal. Articles are published under the Creative Commons Attribution (CC BY 4.0) License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM61057

A STUDY ON CONSUMER OF PREFERENCE AND SATISFACTION TOWARDS BRANDED CARS

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM61057

Volume:

10 |

4 |

April 2026

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/ijsrem61057

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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M

Mr.S.ESAIAMUDHAN

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Abstract

This research examines the influencing factors, consumer preferences, and satisfaction levels regarding branded passenger cars in Chennai City. The study utilizes a sample of 180 respondents to analyze how socio-economic profiles and product attributes like fuel economy and comfort drive purchasing decisions. Findings suggest that while cars were once luxury items, they are now viewed as necessities driven by status and rising disposable income.

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Cite This Article

Mr.S.ESAIAMUDHAN, "A STUDY ON CONSUMER OF PREFERENCE AND SATISFACTION TOWARDS BRANDED CARS," International Journal of Scientific Research in Engineering and Management, vol. 10, no. 4, April 2026. https://doi.org/10.55041/ijsrem61057

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Publication Date

4/23/2026

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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