A STUDY ON CONSUMER PERCEPTION TOWARDS ECO FRIENDLY LAUNDRY DETERGENT WITH REFERRENCE TO COIMBATORE CITY

Consumer perception towards eco friendly laundry detergent shows the cleaning effectiveness compared to traditional options, Traditional laundry detergents often contain synthetic chemicals such as phosphates, artificial fragrances, and surfactants that can be detrimental to both the environment and personal health. nowadays many consumers prefer using natural products in their day-to-day life. One of the key characteristics of eco-friendly laundry detergents is their use of non-toxic, biodegradable ingredients that break down naturally without harming ecosystems. One of the primary reasons consumers opt for eco-friendly laundry detergents is the growing awareness of the harmful effects of conventional cleaning products. Ultimately, this study aims to empower consumers, inform businesses, and influence policymakers in creating a more sustainable future. This study explores the level of awareness, product availability level and primary concerns while choosing eco friendly laundry detergent. Structured survey was conducted among this population to analyse their perception related to eco-friendly laundry detergent. The findings indicate that the majority of the respondent are aware of eco-friendly laundry detergent, Aswell majority of the respondent showing the less product availability level.