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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM53463
Volume:
9 |
11 |
Nov 2025
Pages:
1-7
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Dept. of Commerce
Godutai Doddappa Appa Arts, Commerce and Science Degree College for Women
Goods and Services Tax (GST) has been one of the most groundbreaking tax reforms implemented in India to simplify and introduce consolidation in the Indian indirect tax regime. The present study was aimed at analyzing consumers' awareness, consumers' attitudes, and consumer satisfaction levels towards GST among consumers located in Coimbatore. By using systematic questionnaires and statistical instruments such as percentages, Likert scale, and rank analysis, the research sets the level of consumer awareness, issues confronted by them, and the effects of GST on their buying decision and cost of living.
KEYWORDS
The study identifies that while customers in Coimbatore are highly conscious of GST and are grateful for the role that it has played in streamlining India's taxation process, the majority of them relate it to increased prices and cost of living. While there is some satisfaction with the implementation at an average level, more has to be done to improve its image. Through solutions such as mitigating price impact, compliance complexity, and limited consumer awareness, the GST system can become more efficient, transparent, and participative, finally culminating in higher acceptance and support from society.
BOOKS · Goods and Services Tax (GST) in India: A Comprehensive Guide – Rakesh Garg & Sandeep Garg. · GST: Concepts & Applications – V.S. Datey. · Impact of GST on Indian Economy – Dr. Nitin Kumar. JOURNALS · "Consumer Perception Towards GST in India" – International Journal of Management Studies. · "Impact of GST on Consumer Spending Behavior" – Journal of Business and Economic Studies. · "GST in India: Challenges and Opportunities" – International Journal of Marketing & Financial Management. WEBSITES · https://www.gstn.org.in/ · https://idtc.icai.org/ · https://cleartax.in/
Publication Date
7/13/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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