A STUDY ON CONSUMER PERCEPTION TOWARDS PATANJALI PRODUCTS

A STUDY ON CONSUMER PERCEPTION TOWARDS PATANJALI PRODUCTS

V.C. SREEVIDHYA , B. HARIKA

ABSTRACT

This project work report is about Customer Satisfaction towards Patanjali Ayurvedic Products. It has shown vast growth in economic conditions and branches are adding day by day. Some issues and problems were addressed through questionnaires and to some extent it helped to fulfill its objectives and research question. The variables were price of products, quality of products, location of products, variety of products and loyalty of customers. This research used a mixed research approach (qualitative and quantitative). Causal comparative research design and descriptive research design were used. 50 samples were taken. Primary data were only used and those were collected via structure. This Study provides insisted about the various dimension and their association with customer satisfaction on the study has come up with the finding that was quested through research objective the relationship of customer satisfaction dimension identified (price quality variety loyalty location) or tested with customer satisfaction on the basis of finding of the study it can be included the Patanjali Product have gained