A Study on Consumer Perception towards Telemarketing: Special Reference to Female Consumers

Telemarketing is the exercise of promoting services or products at once to ability clients thru the telecall smartphone or the Internet. The number one benefit of telemarketing for enterprise promoting is that it permits you to speedy determine your clients` hobby to your services or products. You also can do the subsequent matters with it: deliver a extra personalized and interactive promoting enjoy An established closed ended questionnaire become used to acquire number one information from a hundred woman clients for this study. The information has been examined thru Reliability check (Cronbach alpha), One-manner ANOVA check and Chi-rectangular check. There isn’t any giant distinction in telemarketing delight ranges amongst clients via way of means of occupation, but there’s a big distinction in telemarketing delight ranges amongst clients via way of means of age, consistent with this study. There is likewise a hyperlink among woman schooling and telemarketing awareness, consistent with the study.