A STUDY ON CONSUMER PREFERENCE TOWARDS BABY SKIN CARE PRODUCTS WITH SPECIAL REFERENCE TO SALEM

As the population of India is rising at a fast pace and so are the number of babies increasing. The people are getting more aware of baby skincare products due to education, urbanization, and inclination towards western culture. Now, new mothers use specific baby products rather than traditional products which they used before. They check the specifications of the product and ensure its quality and safety before using them. From washing to bathing, the use of products such as shampoo, oil, soap, powder, lotion, diaper cream, detergents all fall under the baby skincare category. Companies are using effective marketing techniques to increase their market share and fulfil the expectations of the customers. They are using product innovation and new technology development and new marketing methods to promote their product. Retailers are providing the best products to customers with standard quality, hygiene, and safety.