A STUDY ON CONSUMER PREFERENCE TOWARDS ITC’S CONFECTINERY

This study aims to investigate the consumer preference towards ITC product that is a part of the giant FMCG industry “CONFECTINERY”. How ITC has diversified presence in Branded Packaged Foods, Personal Care, Education and Stationery, Agarbattis & Safety Matches, Cigarettes & Cigars, Hotels, Paperboards & Specialty Papers, Packaging, Agri-business & IT. Explore ITC Businesses Overview Fast Moving Consumer Goods (FMCG) Cigarettes & Foods, Personal Care Education And Stationery sale and distribution of confectioneries. To study the promotion activities and supply chain value to consumer though effective sales and distribution management. How to know the numeric distribution Drive on confectionery. How to study the retailer & wholesaler preference towards ITC products and how to study the purchase pattern towards ITC products. How to offer suggestion on the basis of finding of the study on confectionaries. ITC has significantly expanded its presence in its more recent FMCG industry. ITC is one of India’s leading private sector corporations, ranking among the Most Valuable Companies in India and among the World’s Most Reputable Companies by Forbes. ITC is the nation today, and it was ranked among Asia’s best-performing businesses by Business. The clean market leader in the Indian paperboard and packaging business is Lead in’ FMGC Marketer. This study explores consumer happiness, as well as their idea choice and purchasing behavior with regard to ITC products.