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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM24584
Volume:
7 |
7 |
Jul 2023
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Globally, India is becoming one of the most attractive markets for foreign FMCG players due to easy availability of imported raw materials and cheap labour costs.The primary aim of the study is to identify the factors influencing for buying decision of fast moving-consumer goods. The Primary data and Secondary data were used for the study, which were analyzed with the help of various statistical tools. Consumer satisfaction is important for the company to build the sales and value of the brand. The product needs to modify on the quality and price basis so as to attract the consumers. Consumers need to understand the variables related to the product advantage.
KEYWORDS
Publication Date
7/15/2023
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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No funding information available for this research.
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