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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM20685
Volume:
7 |
5 |
May 2023
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
In the present era, customer is the centre point of all the marketing activities and all the players in the market are trying to hold their place in the minds of the consumers. The sat is faction plays an essential role for the success of any business. Branding is around for centuries as a means to identify and differentiate the goods and services of one producer from those of another. It is considered to be the valuable assets of a business. The brands such as ,Royal Enfield are the popular brands in the Two wheeler automobile industry. In this back drop the study has been undertaken to study the satisfaction level of the customers towards Royal Enfield two wheelers in palani taluk.
KEYWORDS
Publication Date
9/4/2023
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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