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Stream/Area:
-
Subject:
-
Paper ID:
10.55041/IJSREM30986
Volume:
8 |
5 |
May 2024
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Maruti Suzuki . Convenience sampling technique was adopted with the sample size of 150 respondents. The primary data for the study was collected using a self-designed questionnaire. Independent T test analysis was used to the preferences of consumers towards the passenger vehicles of Maruti Suzuki The brands were on five attributes namely color interior price, after sales service and re sale value
KEYWORDS
Publication Date
12/31/45418
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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The authors declare no conflict of interest related to this research work.
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