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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM28767
Volume:
8 |
2 |
Feb 2024
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
The importance of this study is to examine the consumer level of buying behaviour towards Gold Jewellery in Coimbatore city. The data has been collected by survey methods through questionnaire with 500 respondents. Tools used in this project were simple percentage analysis and likert scale analysis. On the basis of the study, it is found that customers are .willing to buy gold Ornaments. Most of the consumers are interested in Gold Loan. The only thing the consumer expects is its discount on schemes. These are some findings of the study. Thus, the study concluded that consumers are satisfied with the buying behaviour of Gold Jewellery.
KEYWORDS
Publication Date
12/31/45343
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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No funding information available for this research.
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