A STUDY ON CONSUMERS’ SATISFACTION OF ORGANIC FOOD PRODUCT WITH SPECIAL REFERENCES TO COIMBATORE CITY

A STUDY ON CONSUMERS’ SATISFACTION OF ORGANIC FOOD PRODUCT WITH SPECIAL REFERENCES TO COIMBATORE CITY

Dr. D. Sivasakthi , M.Com., M.B.A., M.Phil., Ph.D.

Professor, Department of Commerce with Professional Accounting,

Dr.N.G.P Arts and Science College, Coimbatore – 641048.

C. Gowri Shankar

III.B.Com (PA), Department of Commerce with Professional Accounting,

Dr.N.G.P Arts and Science College, Coimbatore – 641048.

ABSTRACT

The appeal of naturally developed food sources items is expanding step by step Inferable from their dietary and medical advantages. Additionally, organic farming safeguards the environment and has a greater impact on a nation’s socioeconomic wellbeing. India is a nation that possesses indigenous skills and organic agriculture growth potential. Despite the fact that India lag behind the rest of the world in adopting organic farming for a number of reasons, it is now one of the world’s largest producers of organic food thanks to its rapid growth in this sector. As a result, organic farming ensures sustainable development, which has a significant impact on India’s health. Since organic farming requires more labour, each farm generates more income-generating jobs. Natural cultivating practices may Lessen contamination, save water, decrease soil disintegration, increment soil richness, and use Less energy. Farming without synthetic pesticides is also good for people who live near farms and the birds and animals that live there. The fundamental standards and practices of Natural food creation are to move and improve organic cycles in the cultivating Framework, keep and upgrade well established soil richness, lessen a wide range of contamination, dodge The utilization of pesticides and engineered composts, save hereditary variety in food.

Keywords Buyer, tendency, Buy, Goal, Assumption