A study on Corporate Social Responsibility Impact and Financial Performance of NTPC Ltd

A study on Corporate Social Responsibility Impact and Financial Performance of NTPC Ltd.

S.Sampath

Research Scholar,

Dept of Commerce & Business Management,

Kakatiya University, Warangal.

Abstract

Building relationships with society is referred to as corporate social responsibility, and these relationships can be referred to as social relationships. This research focuses on corporate social responsibility (CSR) and how it affects NTPC Ltd.'s profitability in India. One company has been studied by the researcher. The study concluded that CSR had an impact on the company's profitability metrics, including ROTA and ROCE. The analysis is based on secondary data, specifically the company's five-year financial statements from 2013–2014 to 2017–2018. The study demonstrated a substantial inverse association between CSR and profitability, as measured by ROTA and ROCE, based on correlation and regression.

Keywords: CSR, Financial Performance, Ratio Analysis, CSR Disclosures