Crossref DOIMemberCiteFactoropen accessissn
SJIF Impact Factor 8.659 | ISSN: 2582-3930
IJSREM Logo

International Journal of Scientific Research in Engineering and Management

(Gateway to Global Scholars - An International, Scholarly, Multi-Disciplinary, Open Access Journal)

Peer-Reviewed Journal Designed to Meet UGC's Quality Parameters

HomeCurrent IssuePast IssuesPay OnlineConferencesEditorial BoardAbout UsContact Us
IJSREM

Loading article...

Follow Us

  • Google Scholar
  • ResearchGate
  • Academia.edu
  • Mendeley
  • LinkedIn
  • Facebook
  • Instagram

Journal Policies

  • Peer Review Policy
  • Publication Ethics
  • Copyright Infringement
  • Refund & Cancellation Policy
  • Terms and Conditions
  • Privacy Policy

Journal Identifiers & Licenses

  • ISSN Verified: 2582-3930ISSN Verified: 2582-3930
  • Crossref DOI: 10.55041Crossref DOI: 10.55041
  • SJIF Ranking: 08.659SJIF Ranking: 08.659
  • Licensed under CC BY 4.0Licensed under CC BY 4.0
  • ISO Certification: 9001:2015ISO Certification: 9001:2015
  • Indexed & Cited In: Google ScholarIndexed & Cited In: Google Scholar

Contact Us

International Journal of Scientific Research in Engineering and Management (IJSREM)

#62/1, New No 7, 1st Cross, 2nd Main, Ganganagar, R T Nagar, Bangalore North, Bangalore, Karnataka, India – 560032
[email protected]+91 93911 67991
logos
logos
Working Hours

Mon – Sat: 9:00 AM – 6:00 PM

Sunday: 10:00 AM – 4:00 PM

+91 93911 67991

© 2026 IJSREM – International Journal of Scientific Research in Engineering and Management. This is an open-access journal. Articles are published under the Creative Commons Attribution (CC BY 4.0) License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

DisclaimerPrivacy PolicyTerms and Conditions
ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM.GSTCOS071

A STUDY ON CRM PRACTICES OF AMAZON INDIA FOR CUSTOMER RETENTION IN HYDERABAD.

Stream/Area:

-

Subject:

-

Paper ID:

10.55041/IJSREM.GSTCOS071

Volume:

10 |

7 |

Jul 2026

Pages:

1-7

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/ijsrem.GSTCOS071

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

Share this article:

Authors

BVK

Beluri Vijay Kumar

Student of MBA,

CMR Institute of Technology, Hyderabad, Telangana, India.

Download Author Certificate

Mentors

S

S.Sujatha

Assistant Professor of MBA,

CMR Institute of Technology, Hyderabad, Telangana, India.

Download Mentor Certificate

Author Services & Downloads

Full ArticlesAcceptance Certificate

Abstract

This study analyzes the Customer Relationship Management (CRM) practices adopted by Amazon India to enhance customer retention in Hyderabad. In the highly competitive e-commerce environment, maintaining long-term relationships with customers has become a key success factor. Amazon India utilizes advanced CRM strategies such as personalized recommendations, efficient customer service, timely delivery systems, and user-friendly interfaces to improve overall customer experience.

KEYWORDS

Customer Relationship Management (CRM)

Cite This Article

Beluri Vijay Kumar, S.Sujatha, "A STUDY ON CRM PRACTICES OF AMAZON INDIA FOR CUSTOMER RETENTION IN HYDERABAD.," International Journal of Scientific Research in Engineering and Management, vol. 10, no. 7, pp. 1-7, Jul 2026. https://doi.org/10.55041/ijsrem.GSTCOS071

Full Article/Conclusion

The study further reveals that effective CRM practices contribute to stronger customer relationships and encourage repeat purchasing behaviour. While Amazon has achieved considerable success in retaining customers, continuous improvements in personalization, customer engagement, and loyalty management can further enhance long-term customer relationships. Overall, Amazon India demonstrates a customer-centric approach through its CRM strategies, enabling the company to maintain a strong market position and foster sustainable customer loyalty in Hyderabad.

References

1.                Adrian Payne (2020). Customer Relationship Management: Strategy and Implementation. Routledge. 2.                Francis Buttle & Maklan, S. (2021). Customer Relationship Management: Concepts and Technologies. Routledge. 3.                Philip Kotler & Keller, K. L. (2022). Marketing Management. Pearson Education. 4.                Amazon India Official Website – https://www.amazon.in 5.                Statista – https://www.statista.com

Editorial & Review Transparency

Publication Date

7/4/2026

Peer Review Type

Double-Blind Peer Review

Review Rounds: 2

Documents

Review Report (Confidential)
Copyright Form (Office)

Article Metrics & Impact

Article Views

1

Total views since publication

PDF Downloads

3

Total downloads since publication

Geographic Reach

5

Indexing, Archiving & Preservation

Google Scholar
Academia
ResearchGate
Crossref
SSRN
Semantic Scholar
Thomson Reuters
WorldCat
Mendeley
OpenAlex
EBSCO
Zenodo

Digital Preservation: This article is permanently archived on Zenodo and complies with all data preservation standards across major indexing platforms.

Ethics, Compliance & Transparency

Plagiarism Screening

This manuscript has been checked for plagiarism using TurnitinPlagiarismChecker software.

Conflict of Interest

The authors declare no conflict of interest related to this research work.

Funding Information

No funding information available for this research.

Similar & Recommended Articles

Similar Articles by Topic

Related research in the same subject area

Loading similar articles...