A Study on Cultural Impact on Women Entrepreneurship in Kerala and its Effects on GDP Contribution and Growth

A Study on Cultural Impact on Women Entrepreneurship in Kerala and its Effects on GDP Contribution and Growth

ABINAV JOHNSON [1] ANSON BENNY [2] PREETHA P R [3]
[1][2] Student, Department of Commerce, Don Bosco College, Sulthan Bathery
[3] Assistant Professor, Department of Commerce, Don Bosco College, Sulthan Bathery

Abstract

This study explores the cultural impact on women entrepreneurship in Kerala and examines how it influences the state's economic contribution, particularly in terms of Gross Domestic Product (GDP) growth. Despite the state’s progress in literacy and socio-economic reforms, women entrepreneurs in Kerala continue to face significant challenges due to cultural norms, traditional gender roles, and limited access to resources. The study highlights how these cultural factors affect women’s entrepreneurial activities and their ability to succeed in business. Using both primary and secondary data, the research identifies key barriers to women entrepreneurship and provides recommendations for fostering an inclusive and sustainable economic growth model. The findings suggest that empowering women entrepreneurs is crucial for enhancing economic development in Kerala and India.

Keywords: women entrepreneurship, Kerala, cultural impact, GDP contribution, economic growth, gender roles, societal expectations, barriers, policy recommendations.