A STUDY ON CUSTOER AWARENESS TOWARDS ONLINE TRADING

This research paper looks at the business models that traditional and online brokerage companies compete on as well as industry developments in online trading. The stock market is one of the key economic drivers and has a significant impact on the nation’s financial situation. A billion people are living in the changing environment of today able to access the Internet. The digital revolution has had a profound and lasting influence on the world over the past twenty years, and the Indian stock market has also seen similar developments. The analysis of customer satisfaction is crucial to the success of any business. The goal of the current study is to determine how satisfied internet share traders are. Through the use of a well-structured questionnaire, the primary data was gathered from 60 respondents. The study’s primary goals are to comprehend online share traders’ attitudes, evaluate the performance of broking sites, and look at the issues these traders encounter. Customers tend to favour online trading over offline trading. Customers frequently choose online trading since it is convenient and user-friendly.