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Paper ID:10.55041/IJSREM.GSTCOS072

A study on customer adoption & behaviour of online grocery shopping on ZEPTO

Stream/Area:

-

Subject:

-

Paper ID:

10.55041/IJSREM.GSTCOS072

Volume:

10 |

7 |

Jul 2026

Pages:

1-8

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/ijsrem.GSTCOS072

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

NS

Neerudi. Sneha

Student of MBA,

CMR Institute of Technology, Hyderabad, Telangana, India.

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Mentors

LB

L. BHARANI

Assistant Professor

CMR Institute of Technology, Hyderabad, Telangana, India.

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Abstract

This study aims at exploring customers' adoption process in terms of using an online grocery shopping portal, in the context of a case study of a prominent quick commerce platform called Zepto in India. Key areas of interest for investigation include understanding the determinants of adoption of Zepto and studying purchasing behavior, experiences, and perceptions among its customers. By taking up a qualitative methodological approach in this study, the researcher makes use of survey data as well as interview data obtained from the customers of Zepto in urban locations, including Hyderabad, based on certain variables in the Technology Acceptance Model. Results indicate ultrafast delivery within ten minutes and competitive pricing as major determinants of adoption, while repeat purchases of necessities and positive experiences due to convenience emerge as prominent purchasing behaviors. However, customer perception includes certain negative aspects, including stock out and packaging issues.

KEYWORDS

Delivery speed Product quality pricing and offering Trust.

Cite This Article

Neerudi. Sneha, L. BHARANI, "A study on customer adoption & behaviour of online grocery shopping on ZEPTO," International Journal of Scientific Research in Engineering and Management, vol. 10, no. 7, pp. 1-8, Jul 2026. https://doi.org/10.55041/ijsrem.GSTCOS072

Full Article/Conclusion

According to the research, Zepto has been able to position itself as an efficient and convenient online grocery store. The core advantage of the company is quick delivery, which is facilitated by its positive quality and service. Nevertheless, problems like scarcity in stock and higher prices require special consideration. Generally, Zepto has gained consumer trust, is widely used, and has favorable brand perception, making it highly prospective for future development.

References

1.                Impana & Amulya (2026): Link: Read Paper (IJFMR) 2.                Jaiswal (2025): Link: View Article (Global Journal of Management) 3.                Karthik Rajan (2025): Link: Read PDF (ResearchGate)

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Publication Date

7/5/2026

Peer Review Type

Double-Blind Peer Review

Review Rounds: 2

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Article Views

3

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PDF Downloads

1

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5

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Conflict of Interest

The authors declare no conflict of interest related to this research work.

Funding Information

No funding information available for this research.

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