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© 2026 IJSREM – International Journal of Scientific Research in Engineering and Management. This is an open-access journal. Articles are published under the Creative Commons Attribution (CC BY 4.0) License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM28798

A Study on Customer Buying Behaviour Towards Sri Jayashree Food Products at Salem

Stream/Area:

-

Subject:

-

Paper ID:

10.55041/IJSREM28798

Volume:

8 |

2 |

Feb 2024

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM28798

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

KA

Kavitha A

SS

Selvakarthick S

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Abstract

The study was conducted with 200 respondents to elicit information on food buying practices and how far the information written on food label is used in selecting different food products by the respondents. A higher number of respondents looked to taste followed by safety and health hazards, brand images, discount/free on food products.

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Cite This Article

Kavitha A, Selvakarthick S, "A Study on Customer Buying Behaviour Towards Sri Jayashree Food Products at Salem," International Journal of Scientific Research in Engineering and Management, vol. 8, no. 2, Feb 2024. https://doi.org/10.55041/IJSREM28798

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12/31/45351

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