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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM64069
Volume:
10 |
5 |
May 2026
Pages:
1-4
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

Master of Business Administration
Rathinam Techincal campus
Master of Business Administration
Rathinam Techincal campus
The Educational Technology (EdTech) industry has experienced significant growth due to rapid digital transformation and increasing adoption of online learning platforms. Customer experience has emerged as a critical factor influencing customer satisfaction, loyalty, and continued usage of EdTech services. This study aims to analyse customer experience in EdTech services with special reference to Skillqon Consulting Services. The research focuses on identifying factors influencing customer satisfaction, evaluating the impact of service quality, and understanding the effectiveness of digital learning platforms. The study adopts a descriptive research design using both primary and secondary data. Primary data were collected from 54 respondents through a structured questionnaire. Statistical tools such as percentage analysis, mean analysis, correlation, regression, ANOVA, and Chi-square analysis were used to interpret the collected data. The findings reveal that content quality, platform usability, service quality, and technical support significantly influence customer satisfaction and customer loyalty. The study also identifies that younger users and students form the major customer segment in EdTech services. The research concludes that EdTech organisations must focus on improving customer-centred strategies, personalised learning systems, technical support, and platform usability to enhance customer experience. Organisations that prioritise customer satisfaction and service quality can achieve stronger customer relationships, long-term retention, and sustainable growth in the highly competitive digital education environment.
KEYWORDS
The study concludes that customer experience plays a vital role in determining customer satisfaction and loyalty in EdTech services. Factors such as content quality, service quality, technical support, and platform usability significantly influence customer perceptions and engagement. The findings indicate that learners expect reliable, flexible, and interactive learning experiences from EdTech organizations. The research further highlights that organizations prioritizing customer-centered strategies and continuous innovation are more likely to achieve long-term success in the digital education sector. Skillqon Consulting Services can strengthen customer retention and improve overall satisfaction by enhancing platform performance, providing quality support services, and delivering personalized learning experiences.
1. Anderson, J. (2022). The EdTech Revolution: Digital Learning in the 21st Century. Harvard Business Review Press. 2. Al-Fraihat, D., Joy, M., Masa’deh, R., & Sinclair, J. (2020). Evaluating e-learning systems success. Computers in Human Behavior, 102, 67–86. 3. Bates, A. W. (2019). Teaching in a Digital Age. Tony Bates Associates Ltd. 4. Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing. Pearson Education. 5. Dhawan, S. (2020). Online learning during COVID-19 crisis. Journal of Educational Technology Systems, 49(1), 5–22. 6. Dwivedi, Y. K., et al. (2021). Artificial intelligence in customer experience. Journal of Business Research, 117, 877–889. 7. Field, A. (2018). Discovering Statistics Using IBM SPSS Statistics. SAGE Publications. 8. Garrison, D. R., & Vaughan, N. D. (2019). Blended Learning in Higher Education. Jossey-Bass. 9. Homburg, C., Jozić, D., & Kuehnl, T. (2017). Customer experience management. Journal of Marketing, 81(3), 377–401. 10. Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
Publication Date
5/26/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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