A Study on Customer Perception and Perceived Value towards Prime Vectors Courses

This study aims to analyze how students perceive the quality, pricing, and overall value of the courses offered by Prime Vectors. Understanding customer perception has become essential for institutions to attract and retain students in a competitive education environment. The research utilizes primary data collected through a structured questionnaire from 120 respondents in Chennai. Key variables examined include course quality, pricing, service support, and perceived return on investment. Analytical tools such as percentage analysis, Chi-square tests, One-Way ANOVA, Linear Regression, and Independent Sample T-tests were applied. The findings indicate a positive perception towards Prime Vectors Courses, with course quality, practical training, and certification value identified as primary factors contributing to perceived value. Flexible payment options and career-related benefits positively influence enrollment decisions. The study concludes that the courses are well-designed for a diverse demographic, yielding high customer satisfaction and recommendation intention.