A STUDY ON CUSTOMER PERCEPTION ON SERVICE LEVEL WITH SPECIAL REFERENCE TO NTC LOGISTICS INDIA (P) LIMITED, CHENNAI

Logistics management is about providing the right product in the right quantity to the right place at the right time. Logistics management is a supply chain management component that is used to meet customer demands through the planning, control and implementation of the effective movement and storage of related information, goods and services from origin to destination. And also now a day, Customer expectations have increased, their willingness to pay for fast shipping has decreased. The objective of the study is to analyse the customer perception on service level in the logistics management with special reference to NTC Logistics India (P) Limited, Chennai. The study based only on the opinion and expectation of consumer. Total number of sample taken for the study is 217 respondents. Convenience sampling techniques were used for the study. Primary data and secondary data have been used in the study. Simple percentage analysis, chi square analysis and correlation analysis have been applied in this study to reach the finding of the study. It is suggested that company should increase the delivery time by using for advanced automation techniques. It is concluded by knowing service attributes and needs that are important to customers, companies can improve the quality of existing services or create new services. Therefore deeper understanding of customer perception about the company’s. service level with help the company to delivery new service and also increase the customer satisfaction level of current service provided by the company.