A Study on Customer Perception Towards E- Vehicle Specific for Two-Wheeler in Meerut Region

The adoption of electric vehicles (EVs) represents a significant shift in consumer behavior and environmental consciousness. This research investigates the customer perception towards electric two-wheelers in the Meerut region of India. The study employs a questionnaire approach to collect the qualitative data to gather comprehensive insights from the 100 participants with the various demographic variables. Key factors influencing consumer perceptions such as cost, performance, charging infrastructure, and environmental impact are examined. Findings reveal nuanced attitudes among consumers, highlighting concerns about range anxiety, affordability, and perceptions of EV reliability. The study underscores the importance of infrastructure development and policy support in enhancing consumer confidence and promoting the uptake of electric two-wheelers. This research contributes valuable insights for industry stakeholders, policymakers, and marketers aiming to foster sustainable mobility solutions in urban settings.